Press Release

Media Contact:
Matthew Cain
J.Soif Wines
T: 610-458-9124
C: 610-662-3803
matt@jsoifwines.com

Yellow+Blue 2007 Malbec is now available in Pennsylvania!
PLCB features the organic wine in 83 stores state wide.

CHESTER SPRINGS, Pa. – October 4, 2008 – Starting in October the Pennsylvania State Store System will be featuring Yellow+Blue 2007 Malbec in 83 stores. Primarily in Premium Collection Stores across Pennsylvania, this promotion focuses on select wines packaged in Tetra Pak. Yellow+Blue has been more than well received and is seeing increasing sales in PA. The 2007 Malbec has won great praise from a number of prominent wine commentators, including Dr. Tyler Colman, winner of the 2007 "Best Wine Blog" Award and nominee for a 2007 James Beard Award. Here's what he had to say in his "Dr. Vino" Wine Blog:

"Unlike most box wines that have little to distinguish them other than the packaging, this wine has good poise and intensity with berry, plum and herbal freshness. Because it's a third more wine than a regular bottle, this is a crazy-good value."

And it's "crazy-good" for the planet, too. When you make the switch from 750ml bottles to Yellow+Blue's environmentally friendly Tetra Paks, you get:

  • 33% More Wine
  • 90% Reduction of Carbon Footprint
  • 90% Reduction of Packaging Waste

"We are so pleased and excited to be part of a major product launch in our home state, and we hope you'll support us by asking for Yellow+Blue at your local PLCB store." – Matthew Cain, President of J. Soif, Inc. importer of Yellow+Blue.

>>> Click here to download an Excel file with all of the PLCB locations offering Yellow+Blue Malbec.